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Writer's pictureJean Del Monte

Your 2025 Guide to Small 3PL Empowerment

Updated: Nov 6


A Freight Purple Truck for 3PLs

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As a small third-party logistics (3PL) provider, navigating the complexities of the logistics industry can present distinct challenges. The landscape is often dominated by larger competitors with more resources, making it difficult for smaller players to establish a foothold. However, this is an opportune moment for growth and innovation.


With the right strategies and partnerships in place, small 3PLs can leverage their agility and personalized service to thrive in an increasingly competitive market. In this blog, we’ll explore actionable insights and collaborative opportunities designed to empower you on your journey toward logistics excellence in 2025 and beyond.


Challenges for Small 3PLs

  • Rate Competition: Securing cost-effective freight rates remains crucial yet challenging, especially when competing with larger providers. LTL (less-than-truckload) carriers, for instance, have consistently increased rates each year to accommodate rising operational costs.

A bar chart about LTL Rate Increase by Year.

According to Ryder In 2023, major industry players implemented a 4.9% rate increase. With logistics costs expected to rise further in 2024, finding competitive rates will require strategic partnerships and innovative solutions​.


A  bar chart for projected cost increase by year.
  • Technology Gap: While larger companies can invest in advanced technologies, smaller 3PLs often struggle to find accessible, efficient solutions. Many small operators face difficulties integrating the necessary TMS software that can streamline their operations.

A Pie Chart about Technology Access Gap for Small 3PLs

Your Partner in Shipping Services

We’re here not just to offer services but to empower you with the resources you need to compete and grow:

  • Competitive Pricing: Leverage our volume-based pricing model, tailored to provide you with rates that are comparable to those of larger competitors in both shipping services and freight brokerage. Our established relationships with carriers allow us to negotiate better deals, which we pass on to you.

  • Tech Empowerment with TMS and API: Bridge the technology gap with our TMS and API services, designed to enhance your operations. Our solutions allow you to integrate seamlessly into your existing processes without a heavy upfront investment. Companies utilizing TMS software report a 20% increase in operational efficiency, demonstrating the tangible benefits of embracing technology​.



  • Full-Service Logistics:

    • Track and Trace: Utilize our advanced geolocation technology to monitor your shipments in real time, improving visibility and customer satisfaction.

    • Dispositions: Streamline returns and other essential services to enhance your service offering.

    • Claims Handling: Let us manage the claims process for you, reducing your workload and allowing you to focus on growing your business.


Why Partner with US?

  • Operational Efficiency: Our tech solutions simplify logistics management, freeing you up for strategic growth activities. By integrating data-driven logistics solutions, we help 3PLs improve operations and service delivery, aligning with today’s expectations for fast, reliable shipments.


  • True Partnership: We’re committed to your success, offering not just logistics solutions but also strategic insights. Our team provides ongoing support and advice on best practices, helping you navigate market changes and technological advancements as you scale your business.


    Freight and Logistics, Inc's Strategy Session

“The logistics of tomorrow hinges on the technology we invest in today. Embrace it, and you’re embracing the future.”— Brad Jacobs, CEO of XPO Logistics

Conclusion: Elevating Your 3PL Journey

In today’s dynamic logistics landscape, small 3PLs have the opportunity to carve out a competitive niche by leveraging their unique strengths, such as personalized customer service and agility. By addressing key challenges like rate competition, technology gaps, and resource management, smaller freight brokers can enhance their operational efficiency and service delivery.


Collaborating with a partner like Freight and Logistics, Inc. allows you to access cutting-edge TMS software and API services, ensuring you remain competitive in the ever-evolving market.


As you embrace these strategies, remember that success in the logistics sector is not just about surviving; it's about thriving. By adopting innovative shipping services and focusing on building credibility with your clients, you can position your 3PL business for sustainable growth. We invite you to explore how our comprehensive freight and logistics solutions can support your journey.


Freight and Logistics, Inc's Strategy Session

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